Food is always on the mind..

By introducing the "pattern" on the hamburger wrapper made this company increase sales of burgers with over 200% for women.

Because they are too shy to order the burgers because women need to open their mouth as wide as possible. Problem solved. But understandable - it is a "special" way having a Japanese hamburger. MOS burgers are h.u.g.e.. And other are equally good at stacking their patties and additions into leaning towers of Pisa.